Hello there, nice to meet you! I am
Beatriz Santana
Collaboration is at the heart of my approach, as I firmly believe that the best results come from working closely with clients to understand their unique challenges and objectives.
Hello there, nice to meet you! I am
Collaboration is at the heart of my approach, as I firmly believe that the best results come from working closely with clients to understand their unique challenges and objectives.
I am an enthusiastic and communicative person. I love exploring opportunities to bring people together and to promote changes that positively impact everyone's lives. I am not afraid to take risks and I absolutely believe that when we do so, we either get success or lessons. As a result I created a marketing consultant company Social Tab.
Discover a diverse range of meticulously executed initiatives that demonstrate my ability to effectively position brands, engage audiences and deliver impactful results. From comprehensive product launches to data-driven digital campaigns, the projects I have been involved in reflect a proven track record of driving success through strategic marketing endeavours.
I have had the privilege of sharing my expertise and insights with diverse audiences, From industry conferences to educational institutions, my speaking events have allowed me to connect with individuals eager to learn and grow in the field of marketing. Through engaging presentations, I strive to empower attendees with valuable knowledge, actionable strategies, and a fresh perspective on the ever-evolving world of marketing.
Discover a diverse range of meticulously executed initiatives that showcase my ability to effectively position brands, engage target audiences, and deliver impactful results. From comprehensive product launches to data-driven digital campaigns, my Portfolio reflects a proven track record of driving success through strategic marketing endeavors.
At NOVA SBE Lisboa while part-time working in Telemarketing for Vodafone - inbound. Relevant Courses: Communication, Leadership and Ethic: 18/20; Finance: 15/20; Entrepreneurship: 15/20
At IPAM Lisboa Relevant Courses: Digital Law: 19/20; Social Media: 18/20; Digital Branding and Public Relations: 17/20
At Nova SBE Executive EducationRelevant Courses: Communication and Negotiation;Tecnologic impact in organizations.
Developing comprehensive marketing strategies aligned with business objectives and target audience analysis.
Building and managing a brand's identity, including positioning, messaging, and visual elements, to ensure consistency and maximize brand equity.
Conducting market research to identify customer needs, preferences, and trends, and using the findings to inform marketing strategies.
Utilizing various digital channels such as social media, email marketing, content marketing, SEO, and PPC to reach and engage target audiences.
Planning, organizing, and coordinating marketing projects and campaigns, ensuring they are delivered on time and within budget
Effectively communicating marketing strategies, ideas, and campaign results to stakeholders, both verbally and in written form.
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Award given to the best students in the school
Teach math to +20 students from 9 to 18 years old with different social backgrounds;
It exposes me to different realities that oblige me to progressively learn and adapt my way of communicating;
I aim to inspire them to excel in everything they do because I believe that intrinsic motivation and hard work are the keys to success.
Created and managed the Job Shadowing and Internships projects;
Partnered with 20 reputable companies to provide professional experiences to over 200 young people and gappers to help them decide on their careers;
Organized the 2 days event 2017 National Gappers Meeting.
Led a team of 3 people;
Led multiple social and entrepreneurial projects, such as Noites Solidárias and Futebol Solidário (still active initiatives).
My studies have equipped me with a strong foundation in marketing principles and strategies. Through coursework focused on consumer behavior, market research, and brand management, I developed a deep understanding of how to effectively position products and services in the market. Additionally, I gained valuable knowledge in digital marketing, social media management, and advertising, enabling me to leverage online platforms for brand building and customer engagement.
My studies have equipped me with a strong foundation in marketing principles and strategies. Through coursework focused on consumer behavior, market research, and brand management, I developed a deep understanding of how to effectively position products and services in the market. Additionally, I gained valuable knowledge in digital marketing, social media management, and advertising, enabling me to leverage online platforms for brand building and customer engagement.
Head of Marketing & Communications
▪️Planning and execution of DSPA's marketing strategies
▪️ Management of DSPA's digital and offline presence;
Organization and promotion of DSPA events
▪️ Support to the Executive Board and to the Board of DSPA in carrying out the activities foreseen in the Association's Annual Plan.
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Founder and CEO
Social Tab is a results-oriented digital marketing consulting companythat helps small and medium companies to improve their online presence. At Social Tab, I perform thorough marketing studies and design efficient digitalstrategies tailored to the client’s business goals.Achievements:
▪️ D️esigned the entire marketing plan for a startup;
▪️ Developed market research for a client looking to launch a new service;
▪️ Managed an influencer's social media (TikTok) and increased followers byup to 80% in 6 months;
▪️ Marketing keynote speaker at two different events with audiences of 20-30 senior executives.
Project Manager
▪️ Responsible for managing the proactive and reactive commercial specialprojects of the radio station Mega Hits (the most listened-to youth radio inPortugal with a community of +140k fans)- also called the "Angel of Mega";
▪️ Managed monthly +10 marketing campaigns from creation to reporting in4 radio stations with projects all over Portugal;
▪️ Designed innovative tailor-made solutions for clients’ radio adcommunications;
▪️ Analyzed and presented to clients the marketing campaigns’performance;
▪️ Collaborated daily with the sales team and each radio station production team to successfully implement the marketing campaigns sold to brandsand media agencies.
Project Manager
▪️ Managed digital and offline advertising projects, from creation toreporting;
▪️ Worked daily with the creative team to design impactful tailor-madecontent to communicate the client's messages across different platforms.
Business Manager
▪️ Transformed clients' IT needs into new business opportunities for Affinity.
▪️My job was to connect projects' IT technical needs to business needs andhelp clients to implement their IT projects successfully.
Intern | Consumer Marketing
▪️ Analyzed the life cycle of pre-paid tariffs;
▪️ Final Work - Presented new ideas to the board to increase the Vodafoneapp’s user base.
Intern | Complex Deals
▪️Analyzed the viability of launching internationally a new IT productdeveloped by Glintt;
▪️ Final Work - Presented my analysis to the senior executive team.
JUN 2023 - PRESENT
Marketing & Communications Manager
▪️Planning and execution of DSPA's marketing strategies
▪️ Management of DSPA's digital and offline presence;
Organization and promotion of DSPA events
▪️ Support to the Executive Board and to the Board of DSPA in carrying out the activities foreseen in the Association's Annual Plan.
NOV 2021 - PRESENT
Founder and CE0
Social Tab is a results-oriented digital marketing consulting companythat helps small and medium companies to improve their online presence. At Social Tab, I perform thorough marketing studies and design efficient digitalstrategies tailored to the client’s business goals.Achievements:
▪️ D️esigned the entire marketing plan for a startup;
▪️ Developed market research for a client looking to launch a new service;
▪️ Managed an influencer's social media (TikTok) and increased followers byup to 80% in 6 months;
▪️ Marketing keynote speaker at two different events with audiences of 20-30 senior executives.
JUN 2018 - NOV 2021Project Manager
▪️ Responsible for managing the proactive and reactive commercial specialprojects of the radio station Mega Hits (the most listened-to youth radio inPortugal with a community of +140k fans)- also called the "Angel of Mega";
▪️ Managed monthly +10 marketing campaigns from creation to reporting in4 radio stations with projects all over Portugal;
▪️ Designed innovative tailor-made solutions for clients’ radio adcommunications;
▪️ Analyzed and presented to clients the marketing campaigns’performance;
▪️ Collaborated daily with the sales team and each radio station production team to successfully implement the marketing campaigns sold to brandsand media agencies.
FEB 2018 - JUN 2018
Project Manager
▪️ Managed digital and offline advertising projects, from creation toreporting;
▪️ Worked daily with the creative team to design impactful tailor-madecontent to communicate the client's messages across different platforms.
SEP 2017 - FEB 2018
Business Manager
▪️ Transformed clients' IT needs into new business opportunities for Affinity.
▪️My job was to connect projects' IT technical needs to business needs andhelp clients to implement their IT projects successfully.
APR 2017 - JUN 2017
Intern | Consumer Marketing
▪️ Analyzed the life cycle of pre-paid tariffs;
▪️ Final Work - Presented new ideas to the board to increase the Vodafoneapp’s user base.
JUL 2014Intern | Complex Deals
▪️Analyzed the viability of launching internationally a new IT productdeveloped by Glintt;
▪️ Final Work - Presented my analysis to the senior executive team.
It was an excellent experience working with Beatriz and Social Tab! A consulting and research project was developed where Beatriz's professionalism, quality of work and commitment were always present. In the end we got the insights we needed!
Beatriz is an exceptional professional, very dedicated and has been a great support in defining the Marketing strategies for my projects!A true specialist in strategic marketing, I recommend!
I worked with Beatriz, at Grupo Renascença Multimédia, for approximately 4 years. During that time I had the opportunity to see his proactivity and excellent interpersonal communication.Endowed with a contagious energy, which enriches teamwork, Beatriz is without a doubt a diligent and creative professional.
Beatriz is an energetic and motivated individual who delivers the results expected. She is enthusiastic and passionate to her work. She has also got a creative mind. I wish Beatriz success in her future endeavors.
All that have followed closely Beatriz’s progress from her university days are not surprised to see the success that she has had ever since. Her unshakable curiosity about different industries and functions has been the foundation to her performance and a certificate of her future achievements. If you have the pleasure of meeting Beatriz, you'll be struck by her passion for helping teams deliver through her diverse set of experiences as a marketeer, project manager and volunteer.
Working with Beatriz at Gap Year Portugal was fantastic! Every day he provided us with a constant positive energy, very organized in his duties and with the projects at hand. Working as a team is very enriching with Beatriz around!
I supervised Beatriz while she was a Business Manager at Affinity. When she arrived, I could see that she is the type of person that someday will achieve great things. Always curious, asking a lot of questions, learning fast, and very perseverant. Her enthusiasm and dedication are inspiring and motivating. Beatriz is a very creative, competent, and focused professional.Thank you for the opportunity and keep up the excellent work.
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